R U Automated
The out of the Box and in the Zone Newsletter
(For people who want to stay ahead of the pack.)
May 4, 2009
Market Domination
Even small businesses can dominate a market.
Your success will be determined by how well you do this.
There are many ways to effectively market your product when you can’t afford to buy expensive advertising. Besides, buying expensive ads is not necessarily the most productive form of marketing, especially if you have a small business with little cash flow. Some of the best advice I ever got came from Marketing Outrageously by Jon Spoelstra. In this book Spoelstra explains how to pick a small area and DOMINATE!
For me this has always been about both a niche and a geographical area. For example, let’s say you want to start a cleaning service. Who is your niche? Wealthy neighborhoods? Proffessional offices? Industrial offices? The list goes on but pick one. Then pick ten ways to let that particular group of prospects know you are the best cleaning service available, you are affordable to your particular niche, and that you are reliable and convenient. How you let your group know you are available and how many times you let them know will be the keys to your success. You will have many competitors wanting to clean in the very same area. Think of the area you picked as yours. Take it personally and dominate.
This is good advice whether you are cleaning offices or selling an online service or any other widget. Pick an area and dominate. You can sell your online service anywhere. But can you dominate everywhere? Can you dominate in every industry? Be specific and dominate.
I am about to list some marketing techniques. Some old, some new. Some will be appropriate for your business and some will not. Reading them may help you think of some of your own ideas. Most importantly, whichever techniques you choose, DO THEM WELL! Don’t waste your time doing anything in which you are not particularly good. If you would like to learn specifically how to do any of these techniques well, sign up for one of the programs on www.fullyautomated1.com. Sign up for the #1 Business Program (which is Free) and you will begin to learn rapidly. Or contact me personally and I will help you get started or direct you to the proper source.
Whatever products or services you want to sell, dominate. Pick a niche, pick an area, pick ten marketing techniques, and DOMINATE! Here is a list of techniques. Read these. Then start listing your own ideas.
Email ads
Business Card collection
Web 2.0 / Social Media
Blogs
Fliers
Mailers
Networking
Seminars
Dinner Meetings
Give Aways
Billboards
Print Ads
Internet Ads
Newsletters
E-Newsletters
Database Building
Website Marketing
Craig’s List
Telemarketing
Want more?